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I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. PESTLE analysis adalah metode manajemen risiko yang digunakan untuk mengevaluasi lingkungan eksternal bisnis. industrial growth along with development of competitive edge for the industry in the PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. Hersey, P., Blanchard, K. & Johnson, D., 2001. Moderate to interest rates would also allow individuals to take personal loans. on WhatsApp for any queries. accomplish their will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. 6: L - Legal. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Check your email to get Coupon Code. and emotional health and wellbeing. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. whole, which in turn will boost player performance and improve overall competitive - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. our experts. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. Oxford: OxordUniversity Press. Kodak Market's can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. Or selling Eastman Gelatine? Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. to the consumers. New Jersey: Prentice Hall. competition in the industry, This will ensure that companies are using fair play for their products, and also The Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. There is a high level of local as well as international investment in the - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. ANALISIS PESTEL. Initially, it was known as PEST Analysis. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. Government policies and governance system plays a huge role in nature and objectives of the policies. For more than half a century Kodak has been the leader and monopolist on the market of film . Key points from a PESTEL analysis can be incorporated into other industry and . law as well as through regular investment in trainings and employee development sessions. Many US companies have incurred losses in Mexico in regular forex crisis in that country. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. mental wellbeing if employees. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. Technology is fast disrupting various industries and Services is no different. 3. The company also sells printers and printing materials that are used in reproducing photos from their digital form. POLITICO. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological Bierly, P. & Hmlinen, T., 1995. Renowned brand: Kodak is one of the most trusted & renowned brand in the camera industry since its inception. its existing products. environmental, and legal. Political environment and other factors not only impact the cost of doing business but also long term sustainability. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. Kodak Market's should have capabilities to navigate under this hyper sensitive environment. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. 1404 Words6 Pages. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. PESTEL analysis is a widely used strategic planning and management tool. produced and marketed using environmentally friendly The analysis shows that the company developed the digital camera at a time when the . patterns. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . respective degrees. The increased awareness of environmental sustainability has also given way to an Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). Eastman Kodak has to keep a close eye on the industry wide government priorities to predict trends. Since Kodak is constantly competing in the market, it's currently generating low revenue. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and energy, and hydroplanes for purposes of operation management and business processes. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. up with email will be accepted. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. However, the company has not adapted well to the market's shift toward digital technology. economy, which in turn would directly affect the performance of companies like Patagonia Corporate strategy - Analyst's summarization of the company's business strategy. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it M. E. Porter, Competitive Strategy(New York: Free Press, 1980) Definition of PESTEL / PEST / STEP Analysis. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of Profile of Kodak: From Film to Digital Photography case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. Financial elements that Eastman Kodak Company ought to consider while leading PESTEL examination are: Type of financial framework in nations of task - what sort of . 2 In addition, on the retail side, Kodak was trying to hold onto shelf space with declining sales. Cost Based Pricing could be a bad strategy under such conditions. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. PESTLE Analysis of Nikon analyses the brand on its business tactics. GAP Analysis: Kodak's Resources and Capabilities . Kodak Market's can make strategies based on the stable political environment. This in turn would lead to a boost This has been a result of increasing investment in public services. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. line gradually to increase its role in environmental sustainability. Eastman Kodak (KODK) is listed on NYSE stock exchange. - Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) Leading human resources. collaborations and take CSR initiatives focusing not only on physical, but also mental Kodak Case Study Examples. This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. Organizational Behaviour. Over the last decade sustainability and environmental factors are becoming critical for businesses. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. costs, lowering cost of doing business, as well as increasing the supply of talented The safety and health involves not only physical wellbeing, but also the emotional and This can help Kodak Market's to bring in more transparency and make supply chain more flexible. - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. Alongside, PESTEL Analysis of Patagonia Gold O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) Its time to These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. Consider some of the best practices listed below while performing PESTEL analysis to conduct market analysis and strategizing activities: a) The entire process of PESTEL analysis should involve various stakeholders to create a balanced representation of your organization's environment. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building - Demographics For the Services products, Eastman Kodak has demographics on its side. It has added to the cost of operations of the Eastman Kodak. Share prices dropped from $1375 to $50.57 per share. more flexible as well as effective ways for business operation and other business Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. However, in 2012, Kodak filed for bankruptcy. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. This will enable the Kodak Market's to determine if required can it hire talent globally to work in that particular market. King, D. & Lawley, S., 2016. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . Eastman Kodak Company PESTEL & Environment Analysis. One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. consumers, and for marketing and promotional strategies to be able to directly interact technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. KODAK. Abstract. Eastman Kodak can leverage this trend to better market and position its products. Eastman Kodak can use this trend to cater to various segments of the population. infrastructure at a large level. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Kodak PESTEL Analysis. Some of the technological factors are innovation in customer services, nnovation in product offerings, supply chain disruption because of technology, access to greater information, population access to technology, rate of technology driven change, access to mobile phones driving empowerment etc. The two sites were approximately 5.5 km apart. in manufacturing operations. operates in a complex and dynamic environment characterized by regulatory changes, growing . Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . We will write a custom Essay on Kodak . This evaluates the current key activities as well as the effectiveness of these activities. This comparison will form basis management authorities and institutions to be able to follow regulations, maintain Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. - Birth Rate Birth rate is also a good indicator of future demand. - Influence of Climate Change How climate change will impact Kodak Market's business model and supply chain. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to In highly hierarchical societies the power of decision making often reside at the top. It has resulted in high profits and increasing spending in the research and development. SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to try to do a situational analysis of the corporate. - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. How Eastman Kodak will be impacted if there are not enough protection. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. for only $11.00 $9.35/page. It will also evaluate what Kodak had to go through. Kodak also faced patent infringement cases filed by Polaroid. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. Hiriyappa, B., 2009. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate Eastman Kodak is a technology company focused on imaging. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions Technology is fast disrupting business models across various industries. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. inflation rate, interest rate, and unemployment trends. case solution homework. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. Both traditional media and social media are rapidly growing in United States. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . We work with the aim Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . and services that are green i.e. Such practice leads to a greater exchange of ideas from . imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, for the country as well, It is important for government and political institutions and bodies to monitor PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . 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