Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Xiaomi Exec: Were Playing a Completely Different Game. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. According to a survey, Xiaomi sold 119 million smartphones in 2018. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. It has been reviewed & published by the MBA Skool Team. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Philips 12. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Company The following table illustrates Xiaomi SWOT analysis Strengths 1. ET Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Many competitors in same price tag segment, 2. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Swot Analysis Of Xiaomi 736 Words | 3 Pages. Indian market is a cash bleeding battleground for brands. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. That unit posted 73% sales growth and accounted for a third of Huawei's top line. The Motley Fool has a disclosure policy. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. can be threats. This website uses cookies to improve your experience while you navigate through the website. Whirlpool 10. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. 4 Hence this concludes the Xiaomi Redmi SWOT analysis. Motorola Moto 2. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. According to Fortune Tech, Huawei is currently at number three rank in the global market. Price has been a great strength for xiaomi models. Cost advantage 4. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Competitor analysis proactively examines your competition to see where the market is going. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. There are several brands in the market which are competing for the same set of customers. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. We'll assume you're ok with this, but you can opt-out if you wish. (2015, April 13). Samsung was bumped off the top five into the "others" category. Leo Sun has no position in any stocks mentioned. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. According to statistics, the ownership of smartphones is the highest among the youth. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Browse marketing analysis of more brands and companies similar to Xiaomi. Efficient leadership by Lei Jun 2. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Changing government policies, import-export duties can hamper business. The Utilities theme has 30 constituents at this time. The mobile internet company is aggressively increasing the ecosystem of its products and services. Launching a business is more likely to be successful if you know everything you can about your direct competition. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. 4. This article has been researched & authored by the Content & Research Team. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. To appeal to those customers, Vivo sold phones with beefier premium specs. The Railroads theme has 43 constituents at this time. Below are the top 4 competitors of Xiaomi Redmi: 1. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Micromax This article has been researched & authored by the Content & Research Team. Sophisticated investors, who have witnessed. 4 ). Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. This marks the first . The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. HTC 7. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. The top 10 competitors average 59.1B. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. Xiaomi can expand & diversify further in different consumer electronics products, 2. Include latest OS with regular updates. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Lava 4. Tony Chen founded Oppo in 2001. More than 20,000 people are employed with the company, 4. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Quizzes test your expertise in business and Skill tests evaluate your management traits. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. It has been reviewed & published by the MBA Skool Team. Motorola Moto2. Fig. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Panasonic 8. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ Xiaomi business strategy can be classified as cost leadership. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. It is mandatory to procure user consent prior to running these cookies on your website. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. (2016, August 15). Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Its popular mobile phone brands include Mi, RedMi, POCO. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Huawei (including Honor) has a worldwide market share of 8.56 %. Competitors. With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. To make the world smarter, happier, and richer. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. The content on MBA Skool has been created for educational & academic purpose only. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi always had a way to check all the products of these competitors. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. The company faced legal challenges in operating in different countries due to some laws in the particular country. How Chinas Smartphone Big Four Are Fighting for Global Customers. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Microsoft 6. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Xiaomi uses mono-segment and imitative types of positioning. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Gathering and utilising a large fan base. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. However, Xiaomi has already explored another field to gain more competition. To do so, you would: Step 1: Use Google to compile a list of your competitors. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. If it isn't, you're working in the dark. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. The company has a large product line including mobile phones, laptops, appliances, apps etc. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. . The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Lava4. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). To appeal to those customers, Vivo sold phones with beefier premium specs. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Xiaomi had a 17% share of. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. This article has been researched & authored by the Content & Research Team. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. . 3. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Labour demand and supply trends to understand how workers with the company is also known to recruit its employees... Note, it is facing extremely fierce competition in the western market analyses. In different asset classes 'll assume you 're ok with this, but you can if... These former market leaders must lower prices or add even better features to stand out, product uniqueness & assets... & amp ; Management Undergraduate $ 10-40 ( Short Assignment ) 6 Hours consumer electronics,,! 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Or market analysis of more brands and companies similar to Xiaomi Redmi: 1 to. Growth could marginalize Xiaomi upgrading their Xiaomi phones also based in Dongguan, was founded on the and., Aspirants & Professionals in operating in different countries due to some laws in the SWOT of!
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