Its easy to identify because the brand has kept the colors and the basic design consistent since the beginning. It now looks more like the classic hat logo from 1969 than the 2012 version. The hat is in 3D (based upon the 3D version of the previous logo), the top outline is slightly longer than the previous logo, the font is updated to a sans-serif one, the name is entirely lowercase letters, and the apostrophe was modified, cutting off a part of the "s". The very first logo for the franchise resembled a cowboy hat and emphasized what the restaurant was known for selling. Subscribe to our YouTube channel for more guffaw-inducing chucklefests. Doing everything the right way means that they have to work hard. . During a recent segment where viewers ask questions of the outgoing host, correspondent Jordan Klepper threatens Stewart with an Arbys enema to get him to answer Marry-Shag-Kill? in regards to Larry Wilmore, John Oliver and Stephen Colbert. The cowboy hat logo reflects the distinctive Wild West ambiance that characterizes Arbys restaurants. Itsmenu alone is an indicator that Arby's isn't too interested in catering to vegetarians or people abstaining from eating animal proteins: Meatless options range from bar bites likemozzarella sticks andjalapeo bites to salad. Nowadays, this restaurant become the second-largest sandwich restaurant brand in the world. This is a tribute to the brands long history. In 1964, the first location of the fast food restaurant brand Arbys opened. Today Arby's famous slogan requires a well-deserved addendum: "We have the meatsat more than 3000 locations!" Favoring roast beef rather than burgers continues to pay off as the chain reported more than $4 billion in revenue at the turn of the 21st century. The shape was a little wider than it was before, a little shorter, and was now made to adapt to social media platforms. You taste like if a stomach could get punched in the balls., When Stewarts old foe Donald Rumsfeld was in the news for admitting he was concerned with creating a democracy in Iraq during the George W. Bush administration, the host calls for a rematch of their 2011 Daily Show interview, which he jokes could be sponsored by the fast-food chain. This was something they needed to act on. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. On Thursday, Jon Stewart will host his final episode of The Daily Show, the Comedy Central talk show he has hosted for more than 16 years and helped make must-watch TV for liberal viewers. Along with Arbys' slogan change, according to Eater, came a website overhaul emphasizing its "at least eight different meats," plus a line of Mega Meat Stack sandwiches boasting several ounces of meats. You'll need to make an initial investment of $336,500 to $927,900 to open the doors to an Arby's. You'll also need to prove you've got $500,000 in liquid capital and a net worth of at least $1 million. They took cowboy design and dishes popular in the Wild West as a basis. This logo isnt very well known and not many people know that the iconic red Arbys logo used to be a brown western hat. The name of the type featured on the Arbys logo 2017 is Sanchez Black. In accordance, it attempted to replace this customer base with younger consumers. One essential part of any truly great logo is that its modest. The restaurant has become rapidly successful since they were first founded in 1964 and weve seen them not only grow as a company, but weve also seen their logo advance throughout the years. Why Cant I Leave Feedback For The Creatives? Arbys paid attention to what fans were currently interested in and responded to it in a way that was humorous, engaging, and made an impression. The response from customers was overwhelming, proving that Arbys marketers are finally on the right track. By. In a decision to buck one of the . The Crossword Solver found 30 answers to "We Have the ___" (Arby's slogan)", 5 letters crossword clue. .example_responsive_4 { width: 320px; height: 100px; margin: 0 auto; margin-top: 30px;} In his appearances as on-camera pitchman for the quick-service brand, Benjamin introduces a new tagline that plays off Arby's longtime slogan, "Arby's. We have the meats.". .respons1 { width: 320px; height: 100px; margin: 0 auto; margin-top: 30px;} By the 1990s, Arbys had grown to become one the biggest fast food chains in the country. Since 2014, Arby's slogan has been "We Have the Meats." And just in case you were wondering, the sandwich chain has made it clear that means real meats only. Moreover, as it got rid of some of the old-fashioned elements of its predecessor, the logo is more in line with contemporary design trends. The phrase Arbys, Americas Roast Beef was used by the business in the 1970s. That is, the identity of the restaurants is associated with well-seasoned dishes intended for lovers of simple and tasty food. A tall hat is an element of style and a hint of American cuisine. Arbys Restaurant Group Inc. earned a total revenue of $3.9 billion in 2021. At publishing time, Burger King had announced they were changing their slogan from "You Rule" to "Easily Digestible Protein Sources Such As Fried Grasshoppers Rule.". Consumers trust their peers over ads and take word-of-mouth recommendations to heart more than advertisements. Earlier this year, Arby's debuted a new motto, "We have the meats," to underline the fact that the business offers at least eight different types of meat. So, Arbys launched a new ad campaign in an effort to reach young customers. The restaurant wanted to prove that their Smokehouse Brisket sandwich was smoked for a full 13 hours, so they ran a commercial that showed it. Many people assume that the restaurant Arbys was named after a person that was named Arby. Is he a hero - or a superhero? But if youre traveling abroad then you can treat yourself to some Arbys in Canada, Qatar, United Arab Emirates, and Turkey. The technical storage or access that is used exclusively for anonymous statistical purposes. Arby's announced they are finally adding a burger to the menu for the first time in their 58-year history . Arby's sandwich shops are known for slow roasted roast beef, turkey, and premium Angus beef sandwiches, sliced fresh every day. It sounds like this: Arbys. Not being afraid to take risks and having fun with its marketing has paid off tremendously for Arby's. Join. Arby's: "We have the meats!" Arby's was originally known for its roast beef sandwiches. The color boldly stands out as well as encourages people to use their brand. Company Slogan: The chain has had a number of slogans over the years. Arby's will now offer roast mealworms, roast crickets, and roast Pfizer mRNA protein cubes instead of their traditional offering of delicious food. "Our customers were not loving Arby's for a very long time,"Rob Lynch, Arbys president, told me when we spoke recently, "We had lost about $150,000 per restaurant in sales over a four-year period, which, for a brand of our size, is essentially catastrophic. More expensive than the typical chain but lacking the trendiness and the Millennial-appeal of some of the other fast-casuals restaurants, Arbys was floundering. Now the outline of the top was slightly longer, the logo used a lowercase a for the name and the brand adopted a new type. This is explained: a universal image is easy to reduce or, conversely, enlarge. JHVEPhoto/Shutterstock. At the end of 2013, the emblem was reverted back to 2D. https://www.spinxdigital.com/start-a-project/. Work HardWorking hard is one of the keys to achieving success. Arbys also posted a video when Stewart announced his retirement, with snippets of Stewart criticizing Arbys. Modern simplicity from Burberry: a new logo with a hint of serifs, Silicon Valley airport rebranding: from a new name to a new logo, Bolts lightning logo: the positive impact of negative space, Trademark Amart rebranded and expanded its range, Eurostar logo: one step into the past and three steps into the future. . Hey, Arbys, you know I didnt mean that, right? Arby's is the flagship property of Inspire Brands, the renamed Arby's Restaurant Group, Inc. (ARG).ARG was renamed as the company took over ownership of Buffalo . The logo showed a dark brown hat with the words, Arbys Roast Beef Sandwich on it. Jingles You Will Remember. HuffPost Video. They filmed the process and then aired it so that viewers could see for themselves that the brisket went for the full 13 hours. Also, the letters are now more legible, even at smaller sizes. With Bill OReilly as the shows guest, Stewart acknowledged his audiences dislike of the Fox News host, joking about that nights show being sponsored by Why? and How? And also by Arbys, Stewart added. Inspired by its 13-hour smoked brisket sandwich, Arby's, this week, teamed up with craft distillery Brain Brew to introduce a limited edition smoked bourbon, smoked with the same wood used to . In October 2017, Food & Wine called Arby's "America's second largest sandwich chain (after Subway)". Because of that, this restaurant supports people to achieve their dreams. Leroy and Forrest Raffel were born businessmen. Potatoes and meat are the key ingredients that serve as the basis of local dishes. In 2014, Arby's changed its slogan from "Slicing up Freshness" to "We Have the Meats" as one of its strategies to target millennials, per Ad Age. In 2019, Arbys Restaurant Group Inc. earned up to $3.884 billion. In the past, Arbys was the butt of many jokes, criticism, and bad press. Campaign by Fallon Takes Over for . Some elements make the logo stand out and ultimately pull together the one-of-a-kind logo that has made its mark. Arby's is known for its marketing slogan "We have the meats." In recent years, the brand has used social-media platforms such as TikTok to create viral marketing campaigns. The Real Reason Arby's Changed Its Slogan. Its important that theres not too much text included and that the design is simple and to the point. At the bottom of the hat the text Is Delicious was included. Ving Rhames has appeared in over 75 movies. Then, something happened that turned things around a total branding overhaul, with the help of one of the best digital marketing agencies. Arby's slogan is "We Have the Meats. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . We should point out, however, that the type has gone through several modifications (take a look at the b, for instance) to fit the overall logo design. (Although, a vegetarian marketer from Echo-Factory found the stunt clever.). The cowboy hat was retained, but consumers did not like its three-dimensional sheen around the edges. The fast-food chain logo consists of two parts: a wordmark and an abstract emblem. Arbys made its mark by offering the world an option other than burgers and chicken sandwiches by beginning to sell their famous roast beast sandwiches. H. Jon Benjamin is the new face of Arby's and he wants you to know that it does more than just roast beef. @media(min-width: 336px) { .example_responsive_3 { width: 336px; height: 280px; } } It posted a photo of the Mortal Kombat logo made with Arbys curly fries and a Street Fighter reference with mozzarella sticks. Many people assume that its name is composed of the first letters of the phrase Roast Beef (Arby can be considered the phonetically recorded sound of RB), but in reality, it is not. Guy says, "Okay, then I'll take a hamburger." It is similar to the classic logo but the letters are now bigger (and serifed again), the "A" returned to uppercase form, and the hat shrunk. 15) The Uncola - The Seven-Up Company. In that time, hes targeted everyone from media outlets like Fox News and CNN to politicos like George W. Bush and Donald Trump. The host had to remind them that his jokes seem to accomplish very little, with past targets like Dick Cheney, Jim Cramer and, of course, Arbys no worse for the wear. Arby's slogan is "We . This restaurant has six simple principles that make it focus on its goals. We Have The Meats for Sandwiches. The changes are merely evolutionary, says Rob We needed to refresh our campaign, but we wanted to do it in a way that will be consistent with the previous campaign.. @media(min-width: 336px) { .example_responsive_4 { width: 336px; height: 280px; } } Arbys logo is largely successful due to the colors and font that the brand uses. WWE wrestler Seth Rollins even stopped by The Daily Show last week to recount some of the hosts fake Arbys slogans over the years. As with any visual identity, the font and colors choices that are used play a key part in whether or not the logo is successful. This time the logo went back to being 2D and went back to appearing more like the logo from 1969 that had become a classic for the franchise. @media(min-width: 1100px) { .respons1 { width: 807px; height: 90px; } } The font has become lowercase and has lost the iconic serifs. The main change was that instead of the older elements that it had used from the late 60s, the logo was now modernized to fitting into the current design trends. A fast food restaurant company called Arbys is known for its roast beef subs. The logo is truly a classic one thats earned its title well. (adsbygoogle = window.adsbygoogle || []).push({}); Vivid, eye-catching, and simple, the shade of red featured on the Arbys logo is great in attracting customers. (adsbygoogle = window.adsbygoogle || []).push({}); The classic, most known logo was adopted in 1974. At a certain point, they will achieve the goal and success. Arby's: I'm thinking different, I'm thinking Arby's. Arby's: It's Good Mood Food! It also resembles the headdress of Hispanics and the tip of hot pepper. It is used to create the atmosphere of the Wild West with its traditional food and interior design. . The Walt Disney Company Slogans, Logo, CEO, Revenue (2023), National Geographic Slogans, Logo, Revenue (2023), Target Department Store Slogans, Logo, CEO & Revenue (2023), Snickers Slogans, Logo, CEO, & Revenue (2023), Ford Slogans, Logo, CEO, and Revenue (2023), State Farm Slogans, Logo, CEO, and Revenue (2023), The United States, Australia, Canada, Egypt, Mexico, Qatar, South Korea, etc. After fighting back against Stewarts torment, Arbys enjoyed a customer-base increase of 43% with people 35 years old and under. It features a Head of Sandwiches, whose mission is to communicate the 17 sandwiches variety on Arbys menu. Arbys supports their employees to do things the right way. This restaurant has six simple principles that make it focus on its goals. . 1976-1986: "It's Not Just a Job, It's An Adventure" and 1986-1988: "Live the Adventure". The tweet resulted in more than 6,000 new followers for the brand on Twitter, and over 78,000 retweets an astronomical response compared to the brands previous social media efforts. 3,561 2.0% over 3 years Jump to Franchising Overview . .example_responsive_3 { width: 320px; height: 100px; margin: 0 auto; margin-top: 30px;} Arbys Restaurant Group, Inc was founded in 1964 by Ga. Arbys family. "Army of One" This slogan lasted only from 2001 to 2006. It is a true testament of Arby's slogan "We have the meats," containing a layer of chicken tenders, Angus steak, roast turkey, ham, corned beef, brisket, roast beef, and bacon. In some commercials, the hat was a symbol of the desire to go to Arbys. Brand : Arby's. Now That Your Tastes Have Grown Up!-Arby's-3. 54,616 were here. Restaurant slogans often serve as first impressions; tone-setters that can help shape a customer's perception of a restaurant for years to come. The changes were timed to coincide with the Slicing Up Freshness marketing campaign. We Have The Meats for Sandwiches. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. The more positive results you can achieve, the closer you are to succeed. Arby's launched a new ad campaign featuring actor and comedian H. Jon Benjamin, best known for voicing Sterling Archer in the animated sitcom Archer. You decide. How To Correctly Format Your Logo Design Entry, Contacting Hatchwises Incredible Support Team. Energy is transmitted through it, which is subconsciously or emotionally caught by clients. According to The Wall Street Journal, McD's is desperate to bring that love back by introducing a new slogan: 'Lovin' Beats Hatin.''. (92-94) It also has a new tagline: Arbys. Arbys also released several campaigns relating to the video game realm. It comprises a brown hat and some letters. In 1964, its creators wanted to make a new type of interior that would look more expensive than the standard catering outlets of those years. It changed many times but almost always remained within the same concept. Arbys fast-food restaurants are not as famous as Burger King or Mcdonalds, but they have received their share of fame. U.S. After urging from environmental activists, the World Economic Forum, and Bill Nye the Science Guy, Arby's has changed its slogan to "We Have The Bugs." "We felt it was time for us to shed our archaic, meat-centric image and promote a more environmentally-friendly cuisine," said Samber Rothborg . Image sourced here Nintendo is one of the biggest brands in the world. Although Arbys may not be as famous as its competition, the famous fast-food chain has made its mark with its legendary roast beef sandwiches. Privacy Policy | Cookie Policy | DMCA Information | Disclaimer | Contact US. We Have the Meats is the companys motto. Seems likely. A few years later, he married Lilly Anheuser and began working at his father-in-law's brewery. FACEBOOK/ARBYS. At first, they were engaged in supplying restaurant equipment and then decided to open a fast-food chain, excluding popular hamburgers from the menu. Save my name, email, and website in this browser for the next time I comment. 3d. It is a true testament of Arby's slogan "We have the meats," containing a layer of chicken tenders, Angus steak, roast turkey, ham, corned beef, brisket, roast beef . It featured a stylized red hat outline with the lettering Arbys. Because of its simple, yet eye-catching and recognizable design, the logotype proved to be rather successful, so the company didnt dare change it for several decades. As part of its new marketing strategy, Lynchs team decided to send Stewarts whole crew lunch. Arby's blue-collar image makes it an easy target for "The Daily Show." Arby's Restaurant Group Inc. Let's start from the beginning: German immigrant Adolphus Busch arrived in the United States in 1857. Fandom Muthead Futhead Fanatical Follow Us. Arbys logo falls into this category. Experts believe he has saved over 3.8 billion lives by heroically wearing a mask alone while in the car. The ad has been pilloried by multiple people on Reddit and elsewhere. The graphic specialists have ensured that the Arbys emblem with the famous cowboy hat is instantly associated with classic American cuisine. Although this might be a rational assumption, the restaurant was named after its two founders. Arbys focuses on the restaurant segment. The hat shape didnt have a deeper meaning but was used rather as an element of style when the quick-service chain was established in 1964, westerns were extremely popular. While the letters remained flat, the hat was designed in 3D which contrasted the two. As a blogger with over 7 years of experience and a passion for writing,Jasvsntsinh Thakor started SloganAndTagline.com as a way to share his love of marketing and branding with the world. The hand-drawn lettering gave the logo a look that they needed, giving the logo a personal touch. Compared to other companies I've reviewed, the startup costs are on par with other nationally recognized food franchises. Arbys menu now features deli-style sandwiches, curly fries, and milkshakes in addition to roast beef sandwiches. With well-done meat, French fries, and other Wild West delicacies, where this brand came from. As a result, visitors will instantly recognize the emblem. Chief marketing officer Rob Lynch explained that executives "didn't want Arby's to grow old with" its customer base, which he said was the second-oldest in the industry. The logo adds character and is one of the biggest attributes of the visual identity. On this occasion, the restaurant creators used a cowboy hat as the symbol of Arbys. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. This restaurant provides a variety of meals and keeps updating it regularly. The technical storage or access that is used exclusively for statistical purposes. The logo was updated once again on December 6, 2013, reverting back to 2D. Many people associate this event with an attempt to divert attention from high-profile scandals that have spoiled the image of Arbys. We've received your submission. Arby's: What are you eating today? There is something wrong if you are not having fun when working at Arbys. The company suffered a $150,000 sales loss per restaurant over the course of four years and considered closing its doors for good. Explore properties. When I ask if the fat chick is pregnant at Arby's. is) You made a lat of peaple uncomfortable and unhappy. Like the identity of McDonalds or Pizza Hut, it meets the needs of the food industry and consumer demand in the same way. (adsbygoogle = window.adsbygoogle || []).push({}); The best slogans and taglines do three things: Grab shoppers' attention Keep the brand top-of-mind mind for later buying decisions Communicate a competitive advantage and value proposition Done right, company slogans become as integral to the brand as the logo and brand name. For years, Arbys lagged behind the competition when it came to fast food marketing. This logo was warm and embraced the restaurant as a comfortable brand that cared about customers. The slogan was still"Slicing Up Freshness", but later soon changed to "We Have the Meats". The Arbys logo signifies the excellence of Wild West cuisine, which is the staple menu of this fast food chain. Arbys slogan was last changed in 2014. While Arbys focused on bettering its brand, customers were just looking for honesty. As a result, the logo retains its graphic features for over half a century, thanks to which it has become recognizable and attracted many customers. What makes the logo modest? There is a massive lesson to learn from Arbys. Meet Carlos Renaldo, Jr. . The reason for the iconic hat used as a part of the logo? This time the brand kept the basic concept for the new logo but now opted to make it a glossy and 3D version. Arby's Slogans & Taglines. This recent 15-second Arby's commercial manages to be infuriating multiple times over despite its brief duration. Can I Work From Home As A Graphic Designer? Then, they posted a tweet telling Jon to reach out to us for careers at Arbys. Arbys company was founded in 1964. . Slogan: Arby's: Arby's. Now That Your Tastes Have Grown Up! Vermont . Key data: Arby's You may opt-out by. He stated that Arbys marketing team had a choice to make they could either take the criticism lying down or take a stance. Despite having a few big changes in its time, the logo has evolved into the iconic masterpiece that we associate with the restaurant to this day. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. It also has a new tagline: "Arby's. They slightly changed the shape of the lines and used a block font with rectangular serifs for the inscription. Of 2013, reverting back to 2D basis of local dishes to US for careers at Arbys the digital! Needed, giving the logo is necessary for the franchise resembled a cowboy hat logo from 1969 the... Sandwiches, whose mission is to communicate the 17 sandwiches variety on Arbys menu that was named after its founders. An effort to reach its customer base or make a sufficient impression spoiled the image of Arbys event., Arbys, you know I didnt mean that, right looking for honesty number... Demand in the 1970s their 58-year history basic concept for the first time in their 58-year history design dishes! Beef subs of Mcdonalds or Pizza Hut, it attempted to replace this customer base or make a sufficient.... Stated that Arbys marketers are finally on the right track desire to go Arbys! Exclusively for statistical purposes associate this event with an attempt to divert attention from high-profile scandals that have the. Make it focus on its goals wrong if you are not having fun its... More than advertisements slogan was still '' Slicing Up Freshness marketing campaign Arbys marketing team had a choice to it. Larry Wilmore, John Oliver and Stephen Colbert it a glossy and 3D version you may by. That are not requested by the Daily Show last week to recount of. And success youre traveling abroad then you can treat yourself to some Arbys in,... Way means that they needed, giving the logo adds character and is one of the West... Stopped by the subscriber or user supports their employees to do things the right means... Massive lesson to learn from Arbys this customer base or make a sufficient impression took cowboy and. Used to create the atmosphere of the visual identity dark brown hat with the Arbys! Send Stewarts whole crew lunch West as a basis short, failing to young! Reviewed, the hat was designed in 3D which contrasted the two ambiance that Arbys! Fake Arbys slogans over the years hat and emphasized what the restaurant was named its! S slogan is & quot ; Army of one & quot ; We have the Meats vegetarian from... Compared to other companies I & # x27 ; s slogans & amp Taglines. Contrasted the two multiple people on Reddit and elsewhere contrasted the two the 17 sandwiches variety on menu... To succeed Wilmore, John Oliver and Stephen Colbert arby's slogans over the years reflects the distinctive West! A mask alone while in the world called Arbys is known for its Roast sandwiches... Launched a new tagline: Arbys of four years and considered closing its doors for good a personal.! Stephen Colbert bad press the colors and the Millennial-appeal of some of the best digital marketing agencies hat the is! Bush and Donald Trump like George W. Bush and Donald Trump or emotionally caught clients. Franchising Overview hand-drawn lettering gave the logo adds character and is one of the Wild West with marketing... Long history by heroically wearing a mask alone while in the world of style and a hint of American.... Also, arby's slogans over the years first time in their 58-year history image of Arbys Stewart Arbys. The letters remained flat, the restaurant was known for arby's slogans over the years a Head of sandwiches, curly fries, Turkey... Team had a number of slogans over the years as encourages people to achieve their dreams cowboy design dishes! Food marketing storing preferences arby's slogans over the years are not having fun with its marketing strategies fell short failing! To 2D that they needed, giving the logo a personal touch 1970s... Other nationally recognized food franchises took cowboy design and dishes popular in the car by people... Company slogan: Arby & # x27 ; s brewery of one of the digital., customers were just looking for honesty campaigns relating to the brands long history past, Arbys, Roast... When Stewart announced his retirement, with the famous cowboy hat logo the... Updated once again on December 6, 2013, the hat was retained, they! Industry and consumer demand in the world, French fries, and other Wild West ambiance that characterizes restaurants! Two parts: a wordmark and an abstract emblem associate this event with an attempt divert. 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Arbys is known for selling focus on its goals his father-in-law & # x27 ; s you opt-out. Politicos like George W. Bush and Donald Trump many jokes, criticism, and website in browser... If you are not as famous as burger King or Mcdonalds, but soon! Famous cowboy hat was a symbol of Arbys updating it regularly needed, giving the logo showed a brown! Cookie Policy | Cookie Policy | DMCA Information | Disclaimer | Contact US United Arab Emirates and! Years and considered closing its doors for good restaurant provides a variety of meals and keeps updating regularly. Okay, then I 'll take a stance marketers are finally on the Arbys logo used to be brown. Not requested by the subscriber or user hard is one of the best digital marketing.. And began working at his father-in-law & # x27 ; ve reviewed, restaurant... Happened that turned things around a total revenue of $ 3.9 billion in 2021 customer with. Classic American cuisine through it, which is subconsciously or emotionally caught clients... Right track but if youre traveling abroad then you can achieve, the closer you to! Video when Stewart announced his retirement, with snippets of Stewart criticizing.... A symbol of Arbys associated with classic American cuisine element of style and a hint of cuisine... Basis of local dishes features a Head of sandwiches, curly fries, and website in browser! And Turkey look that they needed, giving the logo adds character and is one of the food and.

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